Luxinten Polska

In eCommerce, focusing solely on PageSpeed Insights scores can mislead businesses. When evaluating eCommerce websites, including those migrating from M1 to M2, businesses often face persistent challenges such as hidden slow loading times, UI lag, poor user experience, and lengthy purchase paths, which negatively impact sales and conversions despite high technical performance scores. Simple technical metrics may not detect these issues, but they can have a significant impact on users.

This is critical because overemphasis on PageSpeed can lead to wasted Google Ads budgets on traffic that doesn’t convert. Balancing SEO, advertising, and user experience is key. Instead of chasing perfect scores, businesses should combine technical optimizations with real Core Web Vitals data, user behavior insights, and content improvements to ensure the site is fast, user-friendly, and profitable.