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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Ethical Imperatives, LLC

Leadership & Strategic Management
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Presentation title

Grappling with the Gray: Transform Company Culture by Conquering the Enemies of Ethics

Presentation description

Are you sabotaging your own success? Are you sowing the seeds for scandal and crisis? How can we guard against unconscious bias to ensure we make the right decisions?

Drawing on 3000 years of wisdom, Yonason Goldson weaves together a compelling presentation of intriguing anecdotes and insights.

Developing an ethical outlook is the key to anticipate and prevent crises while producing more collaborative and productive interactions. In this program, attendees will identify the three enemies of ethics and come away with concrete action steps to combat each of them.

Program goals and objectives

By examining real and hypothetical scenarios, participants will engage in a series of highly interactive thought exercises through which they will gain an appreciation for how to: Manage risk by eliminating causes of a toxic workplace Recognize ethical issues and resolve ethical dilemmas Promote a culture of loyalty and commitment that drives productivity and profitability

Program highlights:

Raise awareness and understanding of how every individual contributes to a culture of trust and respect Pose thought-questions that encourage reflection and self-evaluation Guide audience members to apply the principles of ethics to their own professional relationships with concrete scenarios and actionable strategies Provide a roadmap to avoid obstacles in our professional and personal lives Illustrate the principles that foster an environment of collegiality, collaboration, and constructive disagreement through refreshingly entertaining stories and examples

"I highly recommend Yonason as a speaker for your annual conference or workshop. Our attendees thoroughly enjoyed his presentation and appreciated the practical, real-life principles he shared—applicable across IT, clinical, operations, and other key areas. His insights were engaging and immediately useful in day-to-day operations." Kelsie Lane Education Director , Arizona LeadingAge

See videos here: www.ethicsninja.com