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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Gartenhaus.com / Ydeon Group

Leadership & Strategic Management
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Presentation title

E-Commerce Reality Check: From Retailer to Relic? How Brands Shape E-Commerce’s Future

Presentation description

E-commerce is facing a reality check: profitability and sustainable business models now matter more than growth at any cost. Tim Böker, CEO of gartenhaus.com, reveals why category management is failing, how retailers can transform into brands, and why niche players with strong expertise and customer focus are best positioned to succeed.