LOCR GMBH
Marketplaces, Multichannel & Omnichannel Integration
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Presentation title
Geo-Marketing in Cross-Media Advertising with the locr Finder
Presentation description
In the digital age, geo-marketing plays a central role in reaching target audiences accurately and effectively. With the locr Finder, companies can provide their customers with personalized maps and location information – for example, to the nearest store or special events. In cross-media advertising, this tool connects various channels such as print mailings, online campaigns, and mobile applications. Location-based information makes messages more relevant, strengthens customer loyalty, and increases response rates. The locr Finder thus turns geo-marketing into an efficient tool for making advertising more personalized and measurable.