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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Versuni

Communication & Engagement
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Presentation title

From Conversations to Conversions: How Versuni Scales Customer Engagement with AI Shopping Assistants

Presentation description

In this session, Versuni and iAdvize share how we deployed an AI Shopping Assistant across Europe and the US to deliver measurable business impact. By unifying product data and engaging shoppers at critical moments on product and category pages, Versuni delivers instant, trusted guidance that drives confident buying decisions. iAdvize's AI Shopping Assistant now handles 23% of conversations, generates 35% of online revenue on active sites, and achieves up to 10% conversion in Germany. We'll reveal key learnings from integrating multiple data sources, optimizing engagement at the moment of intent, and aligning global and local teams. Attendees will walk away with a practical roadmap to drive loyalty, sales, and scale with AI-powered customer engagement.