Kenshoo Skai, Remazing

While 91% of German companies view GenAI as business-critical, only 26% have company-wide strategies (KPMG Germany: “Generative AI in the German economy 2025”), revealing a massive leadership execution gap. This session dissects the hidden organizational dynamics that derail AI adoption, with Kenshoo Skai – the leading omnichannel platform for commerce media – sharing case studies, including how Remazing – the leading international provider of services and software solutions for brands on Amazon and other marketplaces – transformed its skeptical workforce into an industry pioneer.

German e-commerce leaders face a perfect storm: 30+ fragmented retail networks demanding specialized expertise, rising customer acquisition costs, and teams already stretched thin. Traditional change management fails because AI adoption isn't just process change; it's identity disruption for professionals who built careers on manual expertise.

While much of an organization's focus often goes into choosing the right AI technology, the real challenge lies in what we call "implementation resistance,”the invisible forces that sabotage even well-funded AI initiatives. Skai’s work with Remazing highlights three common leadership blind spots: underestimating emotional labor costs, misaligning incentives with human fears, and automating chaos instead of optimizing workflows first.

This collaborative session features Skai, transforming commerce media through agentic AI, and leadership from Remazing, a 360° Amazon agency. You’ll discover how Remazing leveraged Skai's Celeste AI –an AI marketing agent purpose-built for commerce media complexity –to move beyond simple automation to strategic enhancement. Celeste generates custom analysis tables, rapid campaign summaries, and actionable insights that "add an extra layer of intelligence" to manual analysis. The result: hours reclaimed from report building were redirected to strategy development and campaign optimization.