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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Content Factory 1 GmbH

Leadership & Strategic Management
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Presentation title

Sustainable E-Commerce: From Compliance to Competitive Advantage

Presentation description

Sustainable E-Commerce: From Compliance to Competitive Advantage

EU sustainability regulations, both current and upcoming, mark the biggest transformation in e-commerce since AI, reshaping the full product lifecycle from design to disposal. For business leaders, this is more than compliance; it’s a strategic turning point. Those who act early reduce risk, protect brand reputation, and unlock growth.

In this interactive session, Sascha Neubacher, CEO of Content Factory 1, will demystify complex EU regulations such as the EU Green Deal, CEAP, ESRS, ESPR, and the Digital Product Passport. He’ll translate them into plain language and show, through real-world examples from six industries—textiles, electronics, packaging and plastics, food, construction and building materials, and batteries/vehicles—what compliance looks like in practice and how it contributes to the circular economy.

Drawing on insights from the Content Factory 1 Guide to E-Commerce Sustainability—the only stand-alone resource of its kind—this talk will outline immediate requirements across key sectors and explain the EU’s long-term sustainability roadmap.

To keep things lively, it will conclude with a round of sustainability trivia—with prizes for those who know (or guess!) the details of Europe’s fast-changing rules. All attendees will receive a free digital copy of the Content Factory 1 Guide to E-Commerce Sustainability (limited print, unlimited digital).