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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Omnia Retail

Leadership & Strategic Management
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Presentation title

From Vision to Reality: Transforming from SaaS to an Agentic Pricing Platform

Presentation description

What does it take to bring an agentic pricing platform from vision to reality? Omnia CEO Sander Roose shares how he and his team transformed an established pricing SaaS platform into a next-level, tailored decision-making system that serves as an agentic pricing platform for retailers and brands.

The talk explores experiments, failures, and lessons learned along the way, highlighting how a company can integrate AI into existing software in a short time, including the strategic steps, organisational decisions, key challenges involved, and ultimately the value to Omnia's customers and Omnia itself.