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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Tecsee GmbH

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

AI agent in E-Commerce & Odoo 19: From Multichannel Selling to EDI Automation with AdlerDoo

Presentation description

In today’s fast-moving e-commerce world, businesses must be present on multiple channels, connected to suppliers, and able to respond in real time. Odoo, with more than 5 million global users, has become the ERP system of choice for companies looking to digitalize their operations. With the release of Odoo 19, AI and intelligent agents are now fully integrated, enabling automation at a scale never seen before.

In this talk, Saad Radany, CEO of TecSee GmbH and lead architect of AdlerDoo, will demonstrate how to:

Use AI-driven workflows to accelerate e-commerce processes and eliminate manual bottlenecks

Automate marketplace operations across Amazon, eBay, Kaufland, Otto, Allegro and MediaMarktSaturn (via EDI)

Integrate suppliers via EDI & dropshipping, with real-time stock, catalog, and pricing synchronization

Leverage AI for smart repricing, fraud detection, product categorization, and automated customer communication

Transform Odoo into a central E-Commerce & EDI hub that scales seamlessly across warehouses, countries, and sales channels

Attendees will walk away with practical use cases and tips on how AI in Odoo 19, combined with middleware like AdlerDoo, can help them sell everywhere, speed up operations, and grow their business faster.