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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

METRO

Leadership & Strategic Management
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Presentation title

From Ops to (Customer) Experience: Target Operating Models in the AI Era

Presentation description

E-commerce has long been driven by processes and efficiency – but today, customer experience defines success. Artificial Intelligence is not only reshaping personalization and automation, it is forcing companies to rethink their entire target operating models. How should organizations, teams, and collaboration be structured when AI becomes a driving force? Traditional operations evolve into experience architectures.
This disruption requires new governance approaches and scaleable, adaptive structures that allow all involved business entities to contribute to the overarching strategy and purpose. AI is not a tool, it is about to become an essential management capability. 
Time, Quality, Money - choose any two? AI centered TOM (target operating model) allows better efficiency, improved speed and scaleable quality at the same time.