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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Nlockd

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

One OS for All Commerce: What AI Means for the Future of Shopping

Presentation description

The way we shop online is about to change forever. Until now, brands and agencies have been stitching together dozens of tools to manage marketplaces, pricing, ads, and content. That model is breaking. The next wave of eCommerce will be powered by AI shopping: where automation, data, and intelligence replace manual work, and lean teams scale faster than ever.

In this session, Rob van Gent, founder of Nlockd, will share how AI is reshaping the shopping experience from the ground up. He’ll explain why “automation is the new agency,” how AI can optimize everything from product data to pricing and cross-channel advertising, and why the future isn’t just about selling on marketplaces, it’s about creating an intelligent commerce network that connects consumers, brands, and platforms seamlessly.

If you want to understand what’s coming after today’s marketplace chaos, and how to prepare your business to thrive in the era of AI shopping, this session is for you.