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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Wonnda

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

AI in Sourcing: 10 AI Use Cases from Idea to Shelf

Presentation description

AI is transforming how consumer products are created, sourced, and launched. In this keynote, I’ll share 10 practical AI use cases that take a product from the first spark of an idea all the way to the store shelf. From trend scouting and product ideation to supplier matching, compliance checks, spec-sheet creation, negotiation prep, and go-to-market support, you’ll see how AI reshapes each step of the sourcing workflow.

Expect concrete examples, tools, benchmarks, and frameworks that brands and retailers can apply immediately to reduce lead times, cut costs, and launch smarter.