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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Rayol AI Solutions Ltd.

Leadership & Strategic Management
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Presentation title

AI Beyond the Hype: Embedding Responsible Innovation in E-Commerce Leadership

Presentation description

Session Overview: In e-commerce, AI promises efficiency and growth, but inflated expectations often overshadow its real limits and risks. This session, led by one of the founders of Rayol AI Solutions, provides leaders with the clarity and tools needed to navigate AI responsibly and strategically.

Participants will gain: ✔ A clear understanding of AI’s real capabilities and limitations in the e-commerce context ✔ Insight into regulatory risks (e.g., EU AI Act), ethical AI, and AI governance frameworks ✔ Practical steps to embed responsible AI into business and leadership strategy ✔ An open Q&A with Rayol AI Solutions’ founders, tailored to participants’ real challenges

Audience: Startup founders, SMBs & MSMBs seeking practical and ethical AI adoption Leadership teams (C-Suite to supervisors) responsible for strategic transformation Innovation, HR, Sales & Procurement units exploring AI opportunities in commerce Technical teams: AI researchers, data scientists, software engineers Ethics & governance professionals curious about embedding responsibility into AI