Utiq Deutschland GmbH

E-commerce is at a crossroads: global platforms dominate customer data and distribution, while European businesses are under pressure to balance growth with privacy, compliance, and trust. The next wave of competitive advantage will come not from scale, but from sovereignty - owning the data, the infrastructure, and the customer relationship.

This keynote explores how Europe can chart its own course by:

• Turning data privacy from a compliance burden into a strategic asset
• Using European infrastructure and frameworks to reduce dependency on global tech giants
• Empowering publishers, brands, and retailers to collaborate on fair, sustainable value exchange with consumers
• Building an ecosystem where trust drives performance

I will show how initiatives like Utiq demonstrate that sovereignty, trust, and commercial success are not trade-offs, but multipliers. The session will inspire leaders to rethink their digital strategy, align with Europe’s regulatory strengths, and unlock new superpowers for e-commerce in a trusted, responsible way.