Frieb Social

Influencer marketing has evolved from a branding add-on to a key driver in the e-commerce funnel. In this session, I will highlight the most important shifts brands need to prepare for in 2026: from performance-driven creator collaborations to the rise of social commerce platforms and the increasing importance of authentic, niche communities. Attendees will walk away with clear insights on how to turn creator marketing into a true growth lever for e-commerce businesses. I would also be very interested in moderating a stage, like I did last week @DMEXCO