FluxPerfect GmbH & Co OG

The European outdoor industry is growing. EOG reported 7% growth in 2023, and the apparel segment alone is worth over USD 17B with further growth ahead. Yet at the same time, traditional retailers are filing for insolvency. How can an industry expand while so many players lose ground?

One reason is that much of the outdoor industry is still run like it’s 1995: trade shows, catalog drops, and legacy distribution models. Meanwhile, today’s consumer shops on Amazon, scrolls TikTok, and makes purchase decisions in real time. The gap between industry practices and consumer behavior has never been wider.

In this talk, Moritz Brack, founder of Fluxperfect, explores how brands can close that gap. He will share insights from the paradox of outdoor’s growth, why marketplaces capture disproportionate value, and how brands can reinvent themselves for 2025.

In this talk, Moritz Brack, founder of FluxPerfect, shares both market insights and lessons from FluxPerfect’s own journey. Founded in Innsbruck out of a passion for functional, reliable outdoor gear, FluxPerfect has grown from a small startup into a specialized e-commerce player with its own warehouse and logistics infrastructure. Along the way, the company learned first-hand how agility, digital channels, and a customer-centric approach can help independent brands not just survive, but thrive.

Key takeaways:

Why growth ≠ success for all players

How consumer behavior has outpaced industry structures

What strategies independent brands can use to thrive in a marketplace-driven future.

What FluxPerfect’s story reveals about adapting logistics, channels, and storytelling