experics digital GmbH

The digital search landscape is evolving rapidly – and with it, the requirements for SEO in e-commerce. Users no longer expect ten blue links; they want instant, context-based answers. AI Overviews, the Shopping Graph, Featured Snippets, and generative AI systems such as ChatGPT or Perplexity are meeting these expectations and fundamentally changing the SEO playbook for online stores.

In this talk, Michael Möller outlines the strategic and operational adjustments online shops need to make now in order to remain effective in their audience’s search journey in 2025 and beyond. Which page formats will matter most – category pages or increasingly product detail pages? Which content formats will perform best within the new SERP structures? And how must technical foundations evolve to meet these demands?

Through in-depth market insights, practical examples, and actionable recommendations, this talk demonstrates how e-commerce leaders and operational teams must position themselves today to remain relevant across channels – not just now, but in the future.