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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Spreat

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

Offline Marketplaces: How Physical Stores Become the New E-Commerce Channel

Presentation description

E-commerce has transformed the way brands sell but physical retail has been left behind in terms of flexibility and scalability. With Spreat, we bring the marketplace model from online to offline. That means:

  • Brands can sell in physical stores with the same mechanism they use online.
  • Stores gain new potentials and become more efficient.

This session explores how offline marketplaces unlock opportunities for both brands and retailers, reshape the use of retail space, and bring new life to our city centers.