ICS-digital

Use of content for international marketing – and half-measures to avoid in the age of AI Strategies to scale up multilingual content cost-effectively How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring

In this session, Martin will discuss practical and scalable content methodologies that can help ecommerce brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate international sales from websites, marketplaces and channel partners.