Lightr

Presentation Description

In an era where inboxes are overloaded and digital channels lose impact, many companies overlook the power of genuine, personal attention. Yet, small offline gestures can create outsized effects on customer satisfaction, retention, and word of mouth.

In this session, I will share concrete cases from companies that used handwritten cards at scale:

Complaint resolution: turning a negative experience into new business, with 10% of recipients placing another order within three months.

Retention: how a simple handwritten thank-you note increased repeat purchases by over 30%.

Reviews: how a scalable card strategy doubled review response rates.

Attendees will discover how to make maximum impact with limited resources by automating and scaling real human touch. You’ll walk away with actionable ideas to turn complaints into opportunities, build long-term customer loyalty, and generate more authentic reviews, all with a surprisingly simple tool that can be fully automated.