Lemonway

Marketplaces are at the heart of B2B commerce transformation. But to scale successfully, they must solve three key challenges: payments, compliance, and trust. In this session, I will share how European marketplaces—from crowdfunding platforms to industrial B2B ecosystems—achieved growth by rethinking their payment infrastructure. With real case studies, I will highlight how faster payouts, embedded compliance (KYC/AML), and ESG transparency can unlock seller loyalty and international expansion.

Why it matters: While B2C marketplaces are mature, B2B platforms are only starting to unlock their massive potential. Payments are no longer just an operational layer: they are a growth accelerator. This talk will equip marketplace leaders with concrete strategies to win trust, scale cross-border, and anticipate future ESG and compliance requirements.