Traffic Builders

In today's rapidly evolving e-commerce landscape, the strategic adoption of AI separates market leaders from followers. This keynote reveals how executive leadership can drive meaningful AI integration that transforms operations, culture, and results.

As a director overseeing the marketing, analytics, and AI teams I'll share our leadership journey at Traffic Builders, where we transformed from a traditional agency into an AI-first marketing agency through strategic vision and change management.

Through case studies, honest examples and with humor I'll demonstrate:

How strategic leaders can foster AI maturity through a structured organizational framework Decision-making processes that align AI investments with business objectives Creating accountability systems that ensure AI initiatives deliver measurable value My leadership approach combines strategic vision with practical implementation, keeping the human element central while leveraging technological advantages. This balanced perspective has allowed us to drive innovation while maintaining team cohesion and client trust.

This keynote can be modified for the category Acquisition & Growth, focus will be more on case studies for specific SEO/Social/vibe coding/AI marketing updates/examples