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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

what3words

Logistics, Fulfillment & Optimization
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Presentation title

Putting the last mile first: How three words are reshaping e-commerce

Presentation description

The last mile is where customer satisfaction is either cemented or lost. But e-commerce and logistics companies across the globe are still grappling with the challenges caused by centuries-old addressing at the last leg of delivery. Now, some of the biggest players in Germany are tackling the underlying issue of inadequate address information with what3words. Learn more about why the likes of MediaMarktSaturn care about the three little words and their big impact.