Statista

The consumer is being bombarded with AI. New technology that is meant to make e-commerce easier is becoming a complicated topic in itself, splitting European shoppers. Whereas some consumers in Europe welcome AI-powered personalization or shopping assistants with open arms, others long for the traditional e-commerce experience, or even revert to brick-and-mortar retail.

This presentation will use Statista's vast database of survey and market data to show exactly how German and European consumers interact with AI in e-commerce. The talk will highlight all the most important stages of the online shopping journey, from inspiration seeking to conversion, payment, and post-purchase behavior. In addition, it will include actionable business advice on how to target these e-commerce consumers.