Marketplace Universe

European marketplaces remain the number one driver for online sales – 60 per cent of e-commerce GMV generated in Europe runs through marketplaces. But the rules of the game are changing fast. In this session, Ingrid Lommer, Co-Founder of Marketplace Universe, will provide a hands-on orientation of which marketplaces really matter in Europe today – by country and by category. Using the well-known and freshly updated Marketplace Universe Quadrants, she will highlight where brands and retailers should focus their resources to win in 2025 and beyond. But what happens when AI agents start shopping on behalf of consumers? Will marketplaces lose relevance – or become the operating system of AI commerce? Ingrid will explore how leading platforms like Amazon, Mirakl, Shopify, and others are preparing for the AI age, and what this means for brands and retailers when it comes to structured product data, trust signals and retail media. Participants will leave with two takeaways: a clear map for today’s marketplace landscape – and a strategic outlook on how to future-proof their business for tomorrow.