suxeedo GmbH

Generative AI is rapidly reshaping how people search for and discover information. From conversational search assistants to AI-powered recommendations, discovery is becoming more predictive and personalized than ever before. Yet even in this new landscape, one thing hasn’t changed: local intent is still what drives people to take action. Whether it’s finding a nearby service, choosing a trusted provider, or making a purchase decision, the “near me” moment continues to define the last step of the journey — and this is where regional PR can create a decisive advantage. This session will unpack why map applications and local listings consistently dominate the last mile, how AI assistants still rely on Google Business Profile (GBP) data, reviews, and directories to deliver answers, and why local PR adds the credible E-E-A-T signals that elevate visibility and trust. By combining clean, accurate listings with a structured yet simple PR routine, brands can strengthen their presence exactly where it matters most.