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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

VEEPEE

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

Veepee's Brandsplace, a tailored marketplace to fit partner brands' needs

Presentation description

Veepee's marketplace, called "Brandsplace" stands out from the traditional marketplace model due to the autonomy it guarantees brands, allowing them to manage their online campaigns completely independently. On Veepee's Brandsplace, brands can synchronise the opening and closing of offers  across  multiple  countries,  with  a  level  of  flexibility  that allows  them  to  promote  in-season  collections and  offer  differentiated  promotions.  All within  a  premium  and  secure  environment, designed  to  protect  and  strengthen  the  brand's  image. Launched in 2018 in France, then in Spain, Italy and Benelux (2023), Veepee's marketplace has been recently launched in Germany. Veepee's Brandsplace represents a strategic growth driver for the Group, with overall growth of +15% in 2024.