Brand Testing Club
Presentation title
The Power of Reviews in E-Commerce: What Customers Really Think (Survey of 5,000 Respondents)
Presentation description
Reviews can make or break an online purchase, but do we really know how customers perceive them? For our presentation at E-commerce Expo Berlin 2025, we conducted one of the largest surveys on this topic: 5,000 respondents across Europe shared what truly builds (or destroys) their trust.
The results are pure e-commerce gold:
- Without reviews, you will only attract a fraction of customers – we know exactly which percentage of customers you are losing without reviews!
- We found the key to attracting a younger audience to your product page.
- Do you write your own reviews? You are asking for trouble. Customers will spot fake reviews, and they definitely won't end up buying anything. And that’s just the beginning.
By comparing perceptions across different European markets, the survey uncovered dozens of unexpected insights that challenge common e-commerce practices.
This must-see session will reveal what really drives trust and conversions and provide practical strategies you can apply immediately to turn reviews into one of your strongest growth engines.