Marketplace Mentor - Growers S.r.l

Marketplaces are not a one-size-fits-all environment. Success requires an approach that recognises each channel’s unique dynamics while maintaining brand coherence. In this session, we will explore the case study of Rebecca Mobili, an Italian furniture brand with a strong marketplace presence across Europe. The project focused on developing a cross-channel strategy designed to maximise performance through marketplace-specific tactics.

You will discover:

• How to adapt positioning, pricing, and campaigns to the rules of each platform
• The balance between consistency and customisation in cross-channel branding
• Key learnings and results from implementing this tailored approach

Attendees will leave with practical insights on how to unlock growth by managing multiple marketplaces strategically, rather than treating them as parallel silos.