Byteout Software
Presentation title
Hybrid commerce - Amazon and DTC synergy
Presentation description
Most brands treat Amazon and their own webshop as competing channels. But the smartest ones don’t pick sides, they make both work together.
In this talk, I’ll share how sellers can use Amazon for reach and visibility, while their DTC store builds loyalty, repeat orders, and higher margins. I cover both the practical side of the business and best practices for decision making.
I’ll also show real examples from Amazon sellers who successfully built their own direct-to-consumer presence and why that combination is key to surviving rising ad costs and fees.
If you’re an Amazon seller curious about going DTC, or a DTC brand wondering if Amazon is worth it, this session will help you see how the two can work in synergy.