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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

neuroflash

Communication & Engagement
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Presentation title

Predicting Customer Behavior Before You Launch

Presentation description

Many E-commerce teams face the challenge: knowing if campaigns, product pages and descriptions will convert - before it's too late. Dr. Jonathan Mall from neuroflash presents 10 years of research in AI-powered customer simulation. Theory and a lot of practice - showing how E-Com brands like (Tchibo & Migros Online) create and test thousands of scenarios using psychologically-grounded AI personas before spending budgets.