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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Xentral ERP Software GmbH

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

AI Beyond the Hype: How Digitalization Transforms Core (e-)Commerce Processes

Presentation description

In this presentation, Domenico explores how AI combined with digitalization and seamless system integration enables retailers to master multichannel complexity, unlock efficiency across marketplaces, and create customer experiences that truly scale. He will share where companies are already winning today – and where untapped opportunities lie for the future of omnichannel commerce.