SuperHeroes

Brands are working with the new rules of online shopping. Why? Because AI shopping agents and social platforms are no longer optional extras, they’re the frontline of consumer behaviour.

• About 22% of shoppers now use AI for discovery and inspiration, with Gen Z doing so 10× more often than boomers. (Emarketer, 2025)

• TikTok Shop is exploding: in Q1 2025 it reached US$26.2B in GMV globally, including US$5.8B in the US alone, up 91% YoY. (Chad Wyatt, 2025)

• Retailers are investing: 42% have already deployed AI agents, and 53% are exploring use-cases, while 70% of consumers say they’d welcome AI help in their shopping journeys. (Workday Blog, 2025)

Django Weisz Blanchetta, Chief Executive Hero at SuperHeroes, the agency saving the world from boring advertising and that won Gold in Ad Week’s Small Agency of the Year 2025, cuts through what this means in practice. He’ll unpack how AI agents are reengineering the discovery-to-conversion path, often bypassing traditional e-commerce platforms and weakening retailers’ direct connection.

He delves into Big Tech’s influence, examining how ad spend, platform algorithms, and dominance in digital search mean that many brands are heavily dependent on ecosystems they don’t fully control. Drawing on the work SuperHeroes has done with brands such as Lenovo, he’ll show how global brands are using creator-led storytelling and own channels to reclaim visibility and trust. Django will break down what consumers are doing now: how Gen Z are relying heavily on TikTok and social content, traditional search is being replaced (or supplemented) by AI, and how the journey to conversion is opaquer than ever.

Finally, he’ll give tactical direction: how brands can optimise for AI agents and leverage social & creator content not just for awareness but conversion.

If you're looking for a talk that combines sharp data, bold strategy, and real-world examples, this is one to catch.