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“You Are Useless” isn’t just a talk about AI, it’s the story of a creative director who thought he had it all figured out, until a client chose a logo made by their secretary using an AI tool. From that moment on, everything changed. The rules. The tools. The ego. It’s a brutally honest ride through fear, fascination, and the quiet revolution of letting go. Not a eulogy for creativity, but a call to redesign what it means to be creative today.