Tawi Fresh Kenya
Marketplaces, Multichannel & Omnichannel Integration
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Presentation title
Proposed Topic: Vertical B2B Marketplaces: Synchronizing Commerce and Farmer Impact
Presentation description
TAWI is redefining what a vertical B2B marketplace can achieve. Beyond connecting buyers to fresh produce through seamless digital ordering, pricing, and supply synchronization, TAWI’s model drives measurable downstream impact — from boosting farmer incomes to creating rural jobs and strengthening value chains. This session will explore how building a niche, integrated marketplace in agriculture can deliver both operational efficiency for buyers and inclusive growth for producers, showing that commerce and impact can move in sync.