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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Tawi Fresh Kenya

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

Proposed Topic: Vertical B2B Marketplaces: Synchronizing Commerce and Farmer Impact

Presentation description

TAWI is redefining what a vertical B2B marketplace can achieve. Beyond connecting buyers to fresh produce through seamless digital ordering, pricing, and supply synchronization, TAWI’s model drives measurable downstream impact — from boosting farmer incomes to creating rural jobs and strengthening value chains. This session will explore how building a niche, integrated marketplace in agriculture can deliver both operational efficiency for buyers and inclusive growth for producers, showing that commerce and impact can move in sync.