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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Easypromos

Communication & Engagement
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Presentation title

How to wake up audiences with interactive marketing

Presentation description

Today’s greatest marketing challenge is not reaching audiences, but truly moving them—audiences who feel saturated by endless content and constant noise. The real breakthrough comes when a brand sparks curiosity and creates a genuine connection. Interactive marketing is the catalyst that awakens attention and inspires action, yet many brands still overlook its power. What are the essential dynamics and mechanisms to unlock this potential and transform passive viewers into active participants?