eCommerce Nurse

Every eCommerce brand is faced with the same challenge: too many channels, too little time, and limited resources. Spreading efforts too thin often leads to wasted spend and underwhelming results.

In this session, Carina McLeod will cut through the noise and show online sellers and brand owners how to focus where it matters most. She’ll compare the three dominant routes for consumer brands, Amazon, D2C websites, and TikTok Shop, revealing the real costs, resource requirements, and performance potential of each.

With over two decades of eCommerce expertise and a proven track record helping brands scale, Carina will share a practical decision-making framework. Brands and sellers will leave with clarity on which channels deserve their investment and a roadmap for building a sustainable growth strategy that delivers maximum impact.