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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

UpTk

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

TikTok Shop & the Future of Social Commerce

Presentation description

Social commerce isn’t just the next wave of e-commerce—it’s already transforming how consumers discover and purchase products. In this session, Bryan Rangel, Head of Partnerships at UpTk and former Business Development Lead for TikTok Shop Partners, will break down how brands and agencies can tap into TikTok Shop’s explosive growth. Learn the playbook for affiliate operations, creator partnerships, and scalable UGC that drives millions in GMV. You’ll walk away with actionable strategies to diversify beyond traditional marketplaces like Amazon and future-proof your sales channels.