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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Anyland GmbH + construktiv GmbH

Communication & Engagement
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Presentation title

From Prompt to Performance: How AI Is Reshaping Content, Campaigns & Channels — From Social Reels to TV Spots

Presentation description

AI has flipped the script on content creation — from social videos to full-blown TV commercials. No more scouting locations. No props. No actors. No set. Just raw creativity, endless possibilities, and tech that turns any idea into reality.

In this talk, Björn Schneider shares real-world cases showing how AI is transforming video production, unlocking new ad formats for brands, powering hyper-personalization at scale, and pushing creative boundaries like never before.