Targito.com, s.r.o.

Discounts may result in rapid wins, but they often imprison e-commerce businesses in a hazardous race to the bottom. The future of customer loyalty is not based on coupons, but on real involvement. In this lecture, we'll demonstrate how top European e-commerce companies leverage customer data to create personalised journeys that deepen connections from the first touchpoint to recurring purchases. You'll learn practical ideas for creating retention campaigns that enhance revenue while maintaining margins. From welcome flows to post-purchase care, discover how to use a Customer Data Platform (CDP) to send the appropriate message, at the right time, and through the right channel—all without using a single discount code. We will provide practical examples from brands such as Bonami, Tescoma, Kärcher, iWant, and others.