WAM Global (ex interactiv4)

In today’s fast-moving markets, leaders often make choices under pressure. They delay, take shortcuts, or avoid decisions altogether. Each of these actions builds up what I call decision debt. Similar to technical debt, this hidden cost slowly weakens team performance, slows growth, and drains morale. It leaves teams confused, unmotivated, and hesitant to take ownership. If it is not managed, it grows until entire strategies collapse under its weight.

My presentation will:

• Show the real consequences of delayed or poor decisions on scaling teams and operations
• Introduce a simple and practical toolset leaders can use to manage, repay, and prevent decision debt
• Share clear ways to build accountability and clarity in times of uncertainty

The session will be eye-opening, interactive, funny, and real. It will use examples that every e-commerce leader will recognize but rarely speak about. Leaders will leave not only aware of the hidden cost of decision debt but also equipped with a practical tool they can start using the next day.