Anne Schuster Consulting

As CFO with 20+ years experience, Anne Schuster has seen e-commerce companies track hundreds of metrics - CAC, LTV, ROAS, conversion rates - but miss the one that might matter most: People ROI. While leaders obsess over marketing and operational KPIs, they're blind to how people decisions impact their bottom line.

Session Description You measure everything in your e-commerce business. You know your CAC down to the cent, track LTV by customer segment, and optimize conversion rates daily. But can you quantify what a bad hire costs you? Or calculate the ROI of team training? Most leaders can't - and it's costing them millions.

One wrong hire costs minimum 150% of annual salary. Poor team dynamics in customer service directly impact customer lifetime value. Missing AI skills? That's competitive disadvantage compounding daily. In the AI era, measuring people impact isn't nice-to-have - it's business-critical. You'll learn:

Make hidden costs visible: What bad hires really cost (spoiler: more than you think) Calculate people ROI: How HR decisions directly impact your P&L AI-era staffing: Which human skills now make the difference Quick wins: 3 immediate levers for people-driven profitability