Vote now - help shape the topics you want to hear live at E-commerce Berlin Expo 2026!
10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Liftory

Leadership & Strategic Management
Share this proposal

Presentation title

From Invisible to Irresistible: How to turn Obstacles into Opportunities

Presentation description

In this keynote, I’ll share insights from over a decade in D2C growth companies and reveal how tough obstacles can become growth drivers. We’ll explore the most common pitfalls growth companies face and how to overcome them with real-world examples. Together, we’ll dive into the essentials: creating a clear strategic vision, using KPIs as a compass for decision-making, balancing risk and return in marketing, and unlocking product-led growth. Expect practical lessons, honest stories, and tools you can apply to make your own growth journey irresistible.