Eleven Team Sports Group

Why this talk?

Two sides of the same coin: how a bold creative concept transforms into hard business results.

From idea to impact: Alessandro unveils the creative journey: where a campaign is born, how concepts evolve, and how stories are crafted to inspire.

From inspiration to numbers: Alessandra shows the other side: how campaigns drive e-commerce performance, deliver ROI, and fuel growth across global markets.

Global perspective, Italian flair: two Italians shaping campaigns for the German and international markets, blending creativity with performance-driven strategy.

Innovation beyond campaigns: not only in tools and channels, but also in how teams and organizations can rethink collaboration between brand and e-commerce.

Engaging, dynamic, unexpected: a double-voice format that’s both insightful and entertaining, ensuring the audience leaves inspired and armed with practical takeaways.

Key Promise: This is not another “case study.” It’s a behind-the-scenes look at how brand storytelling and e-commerce data collide, and how companies can build campaigns that don’t just look good, but actually move the needle.