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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Shopbox AI

Communication & Engagement
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Presentation title

Turning AI into Money not Money into AI

Presentation description

After the initial wave of AI euphoria, the most common question we are hearing is "There seem to be so many possibilities, where do we place our bets for AI projects?". This is typical of all new technology as we move away from Tools and toward Solutions.

Except with AI, there are already a huge number of applications with proven value.

This session will provide a framework for understanding how AI can be applied for the greatest possible gain with the lowest possible risk.