Green Story

In the fast-changing landscape of fashion e-commerce, sustainability claims proliferate, but not all are created equal. This talk will guide you through how fashion brands can design supply chains that deliver verifiable environmental and social impact, and how to communicate that impact honestly while avoiding greenwashing. We’ll share concrete metrics, case studies, and a practical framework for supply chain transparency tailored for e-commerce businesses. If you want your sustainability to move from marketing fluff to measurable value, this session is for you. Learn from our work with top brands in this space including Pangaia, ThredUp, Zalando, and others.