Poltio

For durable goods and electronics, the buying journey is often overwhelming because of the complexity of products.

Beko and Poltio addressed this challenge in 18 international markets by designing guided shopping flows that adapt to local behaviors while leveraging the power of zero-party data.

This project highlights how personal product discovery, powered by guided shopping and digital shopping assistants, can be scaled internationally.

The result: shoppers engaged 808% more at the ‘Where to Buy’ stage, turning specifications into conversations and boosting conversions across categories like washing machines, refrigerators, and air conditioners.

Proven by KPIs, this session demonstrates how simplifying product discovery builds shopper confidence and drives measurable growth.