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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Marketing on Autopilot

Marketplaces, Multichannel & Omnichannel Integration
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Presentation title

Unlocking Consumer Desire and Loyalty with Neuro-Marketing

Presentation description

In the fast-paced world of e-commerce, consumer behavior is increasingly driven by emotional and psychological triggers rather than purely rational decisions. Marketing Symbiosis is a cutting-edge approach that leverages neuro-marketing principles and emotional intelligence to create powerful connections between brands and consumers, leading to deeper loyalty and increased conversions.

In this session, Adir Zangi will unveil a new marketing framework built on the Pyramid of Digital Consumer Needs and inspired by the Economy of Desire. By aligning your marketing strategies with consumers' psychological and emotional needs, you can build a brand experience that is not only engaging but also addictive.