UpCounting

Many founders suffer from analysis paralysis when ad platforms, MTA tools, and their Income Statement tell different stories of how their marketing is doing. And they're left with no idea how to deploy their budgets to scale their brands.

My unique background as a CFO to ecom brands, as well as a high level media buyer, allows me to bridge the gap between Finance and Marketing like no other.

Here I share a clear framework for cutting through ROAS noise, understanding true incrementality, and building a marketing budget that fuels growth without risking cashflow.