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10TH EDITION
17–18 FEBRUARY 2026 • MESSE BERLIN

Arvato SE

Logistics, Fulfillment & Optimization
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Presentation title

The Subscription Economy: From Acquisition to Loyalty, Powered by Logistics

Presentation description

The subscription economy is changing how some brands, especially in Beauty & Personal Care , build long-term relationships with their customers. This requires smart acquisition, personalization, and retention strategies, but above all, delivering consistently on the promise, getting it right every time. In this session, we’ll look at the full subscription journey and discuss how logistics and fulfilment quietly power predictable growth, drive loyalty and stronger customer lifetime value.